Notice of Privacy


Creation date Jun 15, 2020 4:00 PM / Folio: 144951838

Notice of Privacy

Average reading time: 2 min. 15 sec.

This Notice describes the way in which we collect and use the personal data that you provide us, which use will be necessary, appropriate and relevant in relation to the specific purposes provided for in this document.
It also describes what type of data it is and what options you have to limit the use of said data, as well as the procedure to exercise your ARCO rights, in compliance with the principles of Legality, Consent, Quality, Information, Purpose, Loyalty, Proportionality and Responsibility that the law establishes.

1) Responsible for the protection of your personal data

HORTYJARDÍN – MEXICO, with address at:
Mar de la Serenidad 82, Col. Los Olivos,
Coyoacan , CDMX 04890
is responsible for the processing (use) of your Personal Data.

2) Our Data Protection Department

Head or Area: Mariano Flores Lira
Address: Mar de la Serenidad 82, Col. Los Olivos, Coyoacan

CDMX 04890 Mexico

Telephone: ( 55) 4568 0084

3) For what purposes do we collect and use your personal data?

Your personal data will be used for the following purposes:
Provide the requested products.
Respond to your requests for information, attention and service.
Evaluate the quality of the service we provide.
Archive of records and file of the contractual relationship for monitoring future services.
Financial management, billing and collection.
Comply with the obligations and commitments that we have made with you.

4) What personal data do we obtain and from where?

For the purposes indicated above, we may collect your personal data in different ways:

When you visit our website or use our online services.
When we obtain information through other publicly accessible sources that are permitted by law (telephone or work directories, websites, etc.).

Personal data we collect:

Contact information (Name, Email, Address, Telephone, Cell Phone, Fax)
Tax Information (RFC, Billing Address)

Use of cookies, web beacons and JavaScript

A cookie is information that a website stores on your computer through the use of a browser or Internet browser. A cookie allows websites to record your internet browsing activities – such as what pages and content you were looking at, when you visited them, what you searched for, and whether you clicked on a resource. The data collected by cookies may be combined to create a profile of your internet activities.
Web beacons, together with web metrics JavaScripts, allow us to store information about the usage patterns of our website. We inform you that we use these tools to obtain statistical information such as the following:
Type of browser and operating system, Internet pages consulted, origin of the visit, access IP address, time spent on our site, among other statistical data.
Cookies, JavaScript and other tracking and tracing technologies can be disabled, however, disabling them may cause the website or some of its functionalities to not perform properly.
To review the settings and, if necessary, disable them, use the 'Help' tab, or look in 'Tools' for your browser's 'Options' or 'Privacy' settings. From there, you can delete cookies, or control in which case you allow them to be installed. There are some browsers that allow you to install add-on software tools to block, delete or control cookies. And security programs generally include options to make it easier to control cookies.

5) How to Access, Rectify, Cancel or Oppose the use and processing of your personal data (ARCO Rights)?

You have the constitutional right to Access and know the personal data that we have and the details of the treatment and use thereof, as well as to Rectify and correct them if they are inaccurate or incomplete; cancel and eliminate them when you consider that they are not required for any of the purposes indicated in the

present privacy notice, or that are being used for purposes not authorized by you or the legal or service relationship has ended, or Oppose their processing for specific purposes.
The mechanisms implemented for the exercise of your ARCO Rights, as well as the deadlines, information and documentation that your request must contain, are specified in the Owner's Rights section (10) located in this same document.

6) How can you limit the use or disclosure of your personal data?

If you do not wish to receive messages from us that are not essential to fulfill the stated purposes, the mechanisms implemented for this, as well as the deadlines, information and documentation that your request must contain are specified in the Owner's Rights section (10). located in this same document.

7) How to revoke consent for the treatment of your
personal information?

If you wish to revoke the consent you gave us for the use of your personal data, the mechanisms implemented for this as well as the deadlines, information and documentation that your request must contain are specified in the Owner's Rights section (10) located in this same document.

8) Transfer of personal data

We inform you that HORTYJARDIN – MEXICO. does not transfer personal data.

9) Modifications to the privacy notice

We reserve the right to make modifications to this Privacy Notice at any time, to address new legislation, internal policies or new requirements to comply with the intended purposes. These modifications will be available to the Owners at the web address:

10) Rights of the Owner

HORTYJARDIN – MÉXICO, has implemented the following Universal Format for the Exercise of Rights of the Owner regarding their Personal Data.


1.Download the Universal Format (PDF) here
2.Read carefully the requirements and instructions described in the form.
3.Send the request to the email: sales
4.Confirm receipt of your request by calling: (55) 5513866929

11) To whom can you submit your complaints or complaints regarding the improper processing of your personal data?

If after having exercised your Data Protection Rights before HORTYJARDÍN MÉXICO through the mechanisms established in this Privacy Notice, you consider that your right to protection of personal data has been harmed by some conduct or omission on our part; or you have evidence that in the processing of your personal data there is a violation of the provisions set forth in the LFPDPPP , we invite you to contact us again to exhaust all internal procedures in order to fully satisfy your request. If this is not the case, you may file the corresponding complaint with the IFAI. For more information visit:

Creation date Jun 15, 2020 4:00 PM / Folio: 144951838